On Discount Codes

active codes

15%

top discount

On market overview

On occupies the premium segment of the performance running and lifestyle trainer market - a space that has expanded considerably as the boundary between sport and everyday dress has blurred. Its closest functional competitors are Hoka and Brooks, both of which similarly target runners willing to pay £120-£180 for a pair of shoes and who treat cushioning technology as a genuine differentiator rather than marketing. New Balance operates across a wider price range and has stronger lifestyle credentials in the UK, which makes it arguably the more formidable rival in terms of broader consumer reach. On's average transaction value is likely above category average, given its reluctance to discount and its product mix sitting predominantly at the higher end.

The brand's pricing architecture is deliberately tight. Unlike Nike or Adidas - who operate complex multi-tier promotional calendars with near-continuous discounting - On holds price with unusual discipline. Promotional activity is limited to affiliate and partner codes (student platforms, referral schemes) rather than sitewide sales. This preserves margin and brand positioning, but it also means price-sensitive customers are systematically excluded. The result is a customer base that skews towards runners, fitness-conscious professionals, and design-aware consumers rather than the mass market.

Channel mix in the UK leans heavily on direct-to-consumer through on.com, supplemented by select premium stockists including John Lewis and specialist running retailers. This selective distribution is intentional - it avoids the brand appearing on discount aggregators and protects the premium positioning. Repeat purchase behaviour is likely strong among committed runners, who replace shoes every 400-600 miles by convention, though On has to compete with a well-established habit of runners rotating between two or three brands rather than committing to one.

Expired On Codes

These have passed their expiry date but may still work at checkout.

Expired

~~Likely expired on: 31st Oct 2025~~

Expired

~~Likely expired on: 15th Oct 2025~~

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~~Likely expired on: 3rd Nov 2025~~

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~~Likely expired on: 6th Nov 2025~~

About On

On - the Swiss running brand with the distinctive cloud-sole aesthetic - has quietly become one of the more interesting footwear stories of the past decade. It sells performance running shoes, training shoes, everyday trainers, and a growing line of apparel and accessories, all built around its signature CloudTec sole technology. The proposition is simple enough: shoes that feel softer on landing and firmer on push-off. Whether that translates to a meaningful performance edge over rivals is genuinely contested, but the design language has clearly landed. On shoes are recognisable in a way that few performance brands achieve without sacrificing the look entirely to function.

Buying from on.com is straightforward. You browse, you pick your size, you check out. The site is clean and unhurried, which is either refreshing or slightly sterile depending on your tolerance for minimalism. Stock on popular colourways can move quickly, particularly around major running events or when a new model drops. Returns are handled through a free returns process for UK customers, which takes some of the risk out of buying performance footwear online - sizing in this category is not always predictable.

The good: build quality is consistently strong, and the brand's positioning at the premium end means it isn't cutting corners on materials. The Cloudmonster, Cloudstratus, and Cloud 5 each occupy distinct niches rather than being minor variations of the same shoe. If you're spending north of £130 on a pair of trainers, you're getting something that feels considered rather than assembled.

The less good: the price. On sits firmly at the premium end - most shoes land between £120 and £180, and the brand doesn't discount heavily or frequently. Promotional activity is modest compared to the likes of Nike or Adidas, who run near-constant sales. If you're expecting clearance events or aggressive seasonal markdowns, you'll be disappointed. On also lacks a formal loyalty programme, which feels like an oversight given its increasingly lifestyle-oriented customer base.

Its main competitors are Brooks, Hoka, and New Balance in the performance-to-lifestyle running category. Against Hoka it's roughly a draw on cushioning credentials; against Brooks it offers more style appeal; against New Balance it's newer and arguably less versatile across casual wear. Nike and Adidas are broader competitors but operate at a different scale.

Delivery within the UK is free above a reasonable threshold, and standard orders typically arrive within a few working days. The brand doesn't operate a subscription scheme, though it does offer a recycling programme - Cyclon - where you effectively lease shoes made from castor beans and return them when worn out. Interesting in principle, though not the main reason most people will be shopping here.

Honest verdict: On is worth your time if you're a runner or regular gym-goer willing to pay for quality, or if you want performance-adjacent footwear that doesn't look like it was designed by a committee. It's not the right shop if you're price-sensitive or hoping to catch a generous seasonal sale. With only two active discount codes currently available - ranging from 10% to 15% off - the savings on offer are real but modest. The most common discount sits at 15%, so prioritise those codes. Two are expiring within the next week, so if you're already close to buying, check the codes now rather than later.

On shopping tips

Act on expiring codes promptly. Two of On's current discount codes expire within the next week. With only two deals live at any time, there's no guarantee replacements appear immediately. If you're already considering a purchase, now is the sensible moment to use them.
Student discount via UNiDAYS is the most reliable route to a saving. On partners with UNiDAYS to offer around 15% off - the highest discount currently available on the site. If you're in higher education, verify your status through the UNiDAYS app before you even reach the checkout.
Use the referral programme if you know another On customer. On operates a friend referral offer that can get you 10% off. It's not as generous as the student deal, but it doesn't require any eligibility criteria beyond knowing someone who's already bought from the brand.
Free returns make sizing less risky. Performance trainers vary noticeably in fit between models. On's free UK returns policy means you can order two sizes and send one back without financial penalty - a sensible approach for a first purchase from a new-to-you model.
The Cyclon subscription is niche but worth understanding. If sustainability is genuinely important to you, On's Cyclon programme lets you use shoes made from renewable materials and return them for recycling when they're worn out. It's a subscription model rather than a one-off purchase. Interesting, but not for everyone.
Don't expect heavy seasonal sales. On is not a brand that runs Black Friday clearances or summer blowouts in the way that Nike or ASOS might. Waiting for a sale is unlikely to pay off here - the discount codes currently available are realistically the best you'll get without a student or referral discount.
Check the outlet or sale section before buying full price. On does occasionally list reduced styles on-site - older colourways or outgoing models. It's a small selection but worth a look if you're flexible on colour or specific model.

On promotions FAQs

Yes, though don't expect a wide selection. On currently has two active discount codes listed on this page, offering between 10% and 15% off. The brand doesn't run frequent sitewide promotions, so these codes - via student platforms like UNiDAYS or through friend referrals - represent the main legitimate routes to a discount. The most common discount available is 15%, typically tied to student verification. It's a modest range compared to rivals like Nike or Adidas, but it's what's reliably on offer. Check the codes listed above and note that two are expiring within the next week.

On does not appear to operate a dedicated NHS or key worker discount scheme at the time of writing. The brand's promotional activity is focused on student discounts via UNiDAYS and its referral programme rather than key worker categories. That said, discount offerings do change over time, and it's worth checking with On's customer service directly or monitoring this page for updates. If an NHS deal becomes available, it will be listed here. For now, NHS staff are best served by checking whether the student or referral codes apply, or waiting for any new partnerships to be announced.

Yes. On partners with UNiDAYS to offer a student discount - currently around 15% off, which is the highest discount available through the brand's standard promotional activity. To use it, you'll need to verify your student status through the UNiDAYS app or website, after which you'll receive a code to use at checkout on on.com. It's worth doing this before you browse, since verifying status can take a few minutes and you don't want to lose a colourway in the meantime. The 15% saving on a £150 pair of shoes is a meaningful £22.50, so it's worth the small admin.

On offers free standard delivery on orders to UK addresses above a qualifying spend threshold. Precise threshold figures can change, so check the delivery information on on.com before placing your order. Standard delivery typically arrives within a few working days. Crucially, On also offers free returns for UK customers, which is genuinely useful for performance footwear where fit between models varies. If you're buying a new model for the first time, the free returns policy removes most of the financial risk of ordering the wrong size online.

On discount codes are applied at checkout on on.com. Add your chosen items to the basket, then proceed to checkout. On the order summary or payment page, look for a field labelled something like 'promo code' or 'discount code' - enter your code exactly as listed, including any capitalisation, and click apply. The discount should update your order total immediately. If you're using a UNiDAYS student code, make sure you've clicked through from the UNiDAYS platform first, as some partner codes only work when activated through that route rather than copied and pasted manually.

A few things can cause a code to fail. First, check the expiry date - two of On's current codes are expiring within the next week, so timing matters. Second, some codes are single-use or tied to a specific account, meaning they won't work if already redeemed. Third, UNiDAYS codes generally require you to navigate from the UNiDAYS platform directly to on.com rather than copying the code into an independent session. Fourth, some codes may exclude sale items or specific product categories. If none of these apply, try clearing your browser cache or switching to a different browser before attempting again. If it still fails, contact On's customer support.

Almost certainly not. On - like most premium brands - operates a single-code policy at checkout. This means you can use one promotional code per order, and you'll need to choose between, for example, a student discount and a referral code if you happen to have both. Given that the student discount at 15% is the higher of the two currently active offers, that's generally the better choice if you qualify. If you're unsure which code will give the better saving on your specific basket, calculate both before committing. There's no publicly stated policy permitting stacking.

On doesn't prominently advertise a dedicated first-order discount in the conventional sense - no automatic welcome code for new accounts created on site. The friend referral programme, however, effectively functions as a first-purchase discount for new customers introduced by an existing buyer, offering around 10% off. If you know an existing On customer, asking them to refer you before your first purchase is the most direct route to a new-customer saving. Signing up to the On newsletter may occasionally yield a code, though this isn't consistently reliable - it's worth subscribing early and waiting to see what arrives before you need to buy.

Honestly, On doesn't reward waiting. The brand holds price discipline unusually well for a premium sportswear label, and it doesn't run the kind of Black Friday or end-of-season sales that Nike, Adidas, or New Balance use to clear inventory. The best time to buy is simply when a valid discount code is available - and given that two of the current codes expire within the next week, if you're already close to a decision, sooner is better than later. The one exception: On occasionally lists reduced older colourways or outgoing models in its outlet section, which can offer modest savings on specific styles.

On's promotional calendar is sparse compared to most sportswear brands. It doesn't appear to run predictable seasonal sales - no regular January clearance, no reliable summer markdown event. Some observers have noted minor activity around Black Friday, but nothing approaching the aggressive discounting common among its mass-market competitors. The brand's limited distribution strategy and premium positioning mean it has little incentive to clear stock at reduced prices. For practical purposes, assume the discount codes listed on this page are the main savings available at any given time, rather than planning a purchase around a sale event that may not materialise.

No, not in the traditional points-based sense. On doesn't currently operate a loyalty scheme that rewards repeat purchases with credits or tiers. The Cyclon programme - where you subscribe to shoes made from sustainable materials and return them when worn out - is the closest thing to an ongoing relationship scheme, but it's a product model rather than a rewards system. For regular buyers, this is a mild frustration. The absence of a loyalty programme means there's no structural incentive to concentrate your footwear spending with On over time. It's worth checking on.com for any updates to this, as the brand's direct-to-consumer ambitions may eventually prompt one.

On sells directly through on.com, which is the primary channel and where the full range is available. It is also stocked by a selection of premium UK retailers, including John Lewis and specialist running shops. The in-store range tends to be narrower than the online selection, and you're unlikely to find discount codes applicable to third-party stockists - partner codes generally only work on on.com directly. If you want to try on a specific model before buying, checking John Lewis or a local running specialist is sensible; if you want the full range or to use a discount code, buying direct online is the better route.

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