7 active
up to 89% off
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WoolOvers savings snapshot
Discounts from 10% to 89% off, or £10 to £80 off
7 codes · 21 deals
Latest added 1 day ago
20 expiring soon
Expired WoolOvers Codes
These have passed their expiry date but may still work at checkout.
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Likely expired on: 5th June
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Likely expired on: 18th April
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Likely expired on: 27th January
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Likely expired on: 23rd Oct 2025
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Likely expired on: 21st Oct 2025
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Likely expired on: 6th Sep 2025
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Likely expired on: 20th Apr 2025
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Likely expired on: 20th June
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Likely expired on: 14th March
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Likely expired on: 6th March
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Likely expired on: 28th February
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Likely expired on: 20th June
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Likely expired on: 10th January
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About WoolOvers
WoolOvers does one thing and does it with unusual focus: knitwear. Jumpers, cardigans, hoodies, and accessories made primarily from natural fibres - merino, lambswool, cashmere, and cotton - sold directly through their website at prices that sit noticeably below what you'd pay for comparable quality on the high street. That directness is the whole point. No shops, no middlemen, no John Lewis margin on top.
The range is broad without being chaotic. Men's and women's lines cover everything from lightweight cotton crew-necks to heavyweight Aran knits, with a reasonable selection of footwear - mostly slippers and some casual shoes - rounding things out. Sizing tends to be generous, which is either a feature or a flaw depending on your frame. The aesthetic is classic and unhurried. If you're after something with a logo or a streetwear edge, you're in the wrong place entirely.
Quality is the honest selling point. Natural fibres, traditional constructions, and a price point that - once you factor in a discount code - makes the per-wear cost look pretty reasonable. That said, the website itself has the energy of something designed in 2014 and not urgently updated since. Navigation works, but it's not exactly a pleasure to browse. Mobile is functional rather than slick.
The competition is instructive. WoolOvers sits roughly between Marks & Spencer's knitwear range and the more premium end of John Lewis's own-brand offering - cheaper than the latter, arguably more focused than the former. Pure Collection and Brora play in a similar natural-fibre space but at considerably higher prices. For shoppers who want cashmere without spending cashmere prices, WoolOvers is one of the more credible options.
There's no formal loyalty programme to speak of - no points, no tiers, no birthday perks. What you get instead is a fairly consistent stream of promotional codes, which is arguably more immediately useful. The newsletter is worth subscribing to if you're planning a purchase; new subscribers typically see a discount offered early on, and seasonal sales are flagged promptly. With 15 active voucher codes and 44 deals currently listed here, ranging from 10% off full-price orders all the way up to 89% off clearance lines, there's rarely a good reason to pay full price. The most common discount is a straightforward 10% off, which is a useful baseline.
Delivery is standard UK e-commerce territory. Free delivery kicks in above a threshold - check the current terms on-site, as these shift - with a flat fee for orders below it. There's a returns process, but as with most online-only knitwear brands, you're responsible for checking sizing carefully before ordering; natural fibres can behave unpredictably if washed incorrectly, and that's on the buyer, not the label.
Nine codes on the current list are expiring within the next week, so if you've been sitting on a potential order, now is probably the time to act rather than wait for a better deal that may not arrive.
Who should shop here: Anyone who wears knitwear regularly, cares about natural fibres, and wants to pay mid-market prices rather than designer ones. Excellent for gifts that don't look budget. Who shouldn't: Fast-fashion browsers, anyone who needs next-day delivery as a regular expectation, or shoppers who want a loyalty scheme that rewards repeat spending.
How to use a WoolOvers discount code
- Browse woolovers.com and add the items you want to your bag. Check that your chosen items are eligible for the code - some promotions are limited to full-price or clearance stock, and mixing both in one basket can cause the code to fail silently.
- When you're ready, click your basket icon and proceed to checkout. WoolOvers uses a fairly standard checkout flow; you'll enter your delivery details first.
- On the payment page, look for a box labelled something along the lines of "Discount code" or "Promo code" - it's typically positioned above the order summary rather than buried at the bottom. It doesn't auto-apply; you need to type or paste the code manually.
- Enter the code exactly as listed - including any capitalisation - and click the Apply button. The discount should appear in your order total immediately. If it doesn't update, the code may have expired or may not apply to the items in your basket.
- Complete payment. Keep your order confirmation email; it's useful if you need to raise a query about the discount later.
WoolOvers shopping tips
- Act on expiring codes sooner rather than later. With 9 codes due to expire within the week, the current pool is shrinking. WoolOvers refreshes promotions regularly, but the replacement codes aren't always at the same discount level. A 15% code today may be replaced by a 10% code next week.
- The clearance section is where the real discounts live. Discounts here can reach 89% off - not a typo. End-of-season knitwear, discontinued colourways, and odd sizes all end up there. Worth checking before paying full price for anything, particularly if you're flexible on colour.
- Natural fibres and washing instructions matter more than usual here. Merino and lambswool respond badly to a hot wash. Before you order, check the care label details on the product page and be realistic about whether your laundry habits match what the garment needs. Returns are possible, but shrinkage isn't covered under those terms.
- First-order discounts are worth waiting for if you're new. New customers often see a welcome discount offered - sometimes via the newsletter sign-up, sometimes on the site directly. If you haven't bought from WoolOvers before, it's worth triggering that offer before reaching for a generic code.
- Seasonal sales follow a predictable pattern. Post-Christmas clearance and end-of-summer sales are typically the deepest. If you're buying a jumper in August for winter, you're paying full price at the wrong time. January and late August tend to be kinder to the wallet.
- Check whether your code applies to sale items before you build a basket around it. Most percentage-off codes at WoolOvers apply to full-price stock only. Mixing sale and full-price items in one basket and expecting a blanket discount is a common point of confusion - and disappointment.
- With 15 active codes currently listed, try more than one. Not all codes work for all shoppers or all basket compositions. If the first code fails, it's worth working through the list before assuming nothing is available. The 10% off full-price code is usually the most broadly applicable.
WoolOvers promotions FAQs
Yes, fairly consistently. There are currently 15 active voucher codes and 44 deals listed on this page, ranging from 10% off full-price orders to as much as 89% off clearance lines. The most commonly available discount is 10% off, which applies broadly to full-price orders. WoolOvers also runs periodic sales and seasonal promotions that don't require a code at all — the discount is applied automatically at checkout. If you're planning a purchase, checking this page first takes about 30 seconds and almost always turns up something useful.
WoolOvers does not appear to run a dedicated NHS or Blue Light Card discount scheme as a standard part of their offering. That said, promotional codes available on this page are open to everyone, including NHS staff — so a 15% or 20% off code functions in practice much like a staff discount would. It's always worth checking the Blue Light Card website directly, as retailer partnerships do change, and WoolOvers may have joined a scheme since this was last updated. Don't rely on this page for that confirmation; check Blue Light Card's own retailer directory.
There is no publicly advertised student discount scheme at WoolOvers — no TOTUM, no Student Beans partnership, and no UNiDAYS listing as far as general knowledge goes. This can change, so it's worth running a quick search on those platforms before checkout. In the meantime, the promotional codes listed on this page are available to everyone and often match or exceed what a student discount would offer anyway. A 20% off code for first orders is a reasonable substitute if you're a new customer.
WoolOvers does offer free delivery, but it's conditional on reaching a minimum spend threshold. The exact figure can shift with promotions and policy updates, so treat any specific number here with caution — check the delivery information page on woolovers.com for the current threshold before you finalise your order. Orders below the threshold incur a flat delivery fee, which is fairly standard for an online-only retailer. International delivery is available to a range of countries, though costs and thresholds differ — worth checking if you're ordering from outside the UK.
Add your items to the basket and proceed to checkout. After entering your delivery details, look for the promo code or discount code field — it usually appears on the payment page, positioned near the order summary. Type or paste your code exactly as listed, including any capitalisation, then click Apply. The discount should update your total immediately. If it doesn't, the most common reasons are that the code has expired, your basket contains ineligible items (sale products, for instance), or there's a minimum spend requirement you haven't quite reached. Try a different code from the list if the first one fails.
A few common causes. First, check whether the code has expired — nine codes on the current list are due to expire within the week, so timing matters. Second, many WoolOvers codes apply only to full-price stock, not clearance or already-discounted items. If your basket is a mix of both, the code may decline entirely. Third, some codes carry a minimum spend requirement; if you're just below it, adding a small item can resolve it. Fourth, codes are case-sensitive on some systems, so paste rather than type if you can. If none of that helps, try a different code from this page.
Generally, no. Like most UK retailers, WoolOvers allows only one promotional code per order. You can't combine a percentage-off code with a free delivery code or layer two discount codes on top of each other. The practical workaround is to choose the code that gives you the largest saving on your specific basket, rather than assuming a smaller percentage code plus another will add up to more. Where a sale is already running with automatic discounts, adding a further code on top is usually not possible either.
New customers often see a welcome discount — this is sometimes delivered via the newsletter sign-up form on the WoolOvers website, appearing as a code sent to your email after you subscribe. The exact value of new-subscriber offers varies, so it's worth signing up and checking before using a generic code from this page. If you're making your first purchase, triggering the new customer offer first is usually the better move. It's also worth noting that some codes listed here are specifically flagged as first-order discounts, so check those first.
For knitwear specifically, buying out of season is the most effective strategy. WoolOvers' clearance section discounts most heavily at the end of winter (January to February) and end of summer (August to September), when seasonal stock is being cleared. If you're flexible on colour and size, clearance purchases can reach up to 89% off, which is hard to beat with any code. Outside of those windows, seasonal sale events around key retail periods — Black Friday being the most significant — tend to bring the next-best discounts on full-price stock.
Yes. WoolOvers follows a fairly predictable seasonal sales pattern. Post-Christmas clearance is typically the biggest, with winter knitwear discounted heavily to clear stock ahead of spring. There's usually an end-of-summer clearance too, and Black Friday brings promotional activity on full-price lines. The clearance section runs year-round, but the depth of discounts increases noticeably during these windows. If you're not in a hurry, waiting for a sale period and combining it with a clearance code — currently up to 10% off clearance orders is available — is often the most cost-effective approach.
WoolOvers operates an online returns process. Typically, items need to be returned in their original condition within a set window — the exact terms are on their website and worth reading before purchase, particularly for knitwear. Natural fibres like merino and cashmere are susceptible to damage through incorrect washing, and a garment that's been washed incorrectly is unlikely to qualify for a return. You'll usually need to cover return postage unless the item is faulty. Check the returns page on woolovers.com for current terms, as these can be updated.
This is where WoolOvers attracts genuine interest. Cashmere at mainstream prices is almost always a compromise somewhere — grade of fibre, ply count, or construction. WoolOvers' cashmere sits at the more accessible end of the market, which means it's a credible entry point rather than a luxury purchase. At full price with a decent discount code applied, the value proposition is reasonable. For comparison, the same spend at a specialist cashmere brand would buy you noticeably less. Whether the quality holds up over years of wear is something individual experience varies on — read independent reviews before committing to an expensive cashmere piece.
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Saving at WoolOvers
The best WoolOvers discounts typically offer between 10% and 89% off. Check back regularly as new codes are added frequently.
Reviewed by 
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
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