Who Gives A Crap Discount Codes

Today's Who Gives A Crap coupons

CodeHut · 2026-06-27T15:17:11+01:00

10 Who Gives A Crap discount codes available

whogivesacrap.org Charities & Good Causes

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2 active codes

27% top discount

2 active up to 27% off

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All Who Gives A Crap codes

£5 Off

£5 off First Subscription Orders with Code

10% Off

10% off Orders

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Who Gives A Crap savings snapshot

Discounts from 10% to 27% off, or £5 to £20 off 2 codes · 14 deals Latest added 1 day ago 15 expiring soon

Expired Who Gives A Crap Codes

These have passed their expiry date but may still work at checkout.

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~~Likely expired on: 20th June~~

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~~Likely expired on: 20th June~~

Who Gives A Crap market overview

Who Gives A Crap operates in a small but increasingly contested niche within the UK household paper market: premium, sustainable, direct-to-consumer tissue products. The UK toilet paper market as a whole is dominated by Andrex (Kimberly-Clark) and own-label supermarket ranges, which together account for the large majority of volume. Ethical DTC players like Who Gives A Crap, Bumboo, and Naked Sprout occupy a premium fringe - higher price points, lower volumes, but strong repeat-purchase dynamics driven by subscription lock-in and brand alignment. Average order values in this segment are meaningfully higher than supermarket equivalents, partly because bulk box formats are the default and partly because the customer base skews toward households willing to pay for convenience and provenance.

Customer acquisition in this category is expensive relative to lifetime value at small scale, which is why first-order discounts are so aggressive - converting a trial buyer to a subscriber changes the unit economics substantially. Who Gives A Crap is one of the few brands in this space with sufficient scale to run a polished referral programme and maintain consistent promotional inventory; smaller rivals tend to offer less predictable discount availability. Promotional cadence follows a fairly standard DTC pattern: a permanent first-order acquisition discount, periodic flash codes for existing customers, and bundle incentives to increase average order size.

The category is genuinely competitive but not yet consolidated. Environmental credentials, product texture, and price-per-roll at scale are the three main battlegrounds. Who Gives A Crap scores well on the first two and acceptably on the third once subscription discounts are factored in. The social mission element - profit donations to sanitation charities - differentiates it from purely eco-focused competitors and likely contributes to above-average retention among its core demographic.

About Who Gives A Crap

The name is the pitch. Who Gives A Crap sells toilet paper, paper towels, tissues, and related household paper products - and donates a substantial portion of its profits to sanitation projects in the developing world. It's a straightforward proposition: buy the thing you'd buy anyway, feel slightly better about it. The social mission is genuine, not decorative, and the products are made from either recycled paper or bamboo, so there's an environmental angle too.

In practice, buying here works like any direct-to-consumer subscription brand. You can order a one-off box or set up a subscription, which is where the real value sits. Subscriptions bring automatic discounts and mean you're never caught short at an inconvenient moment - a low bar for success that toilet paper clears easily. The boxes arrive in colourful wrapping, which you either find charming or mildly irritating depending on your personality.

The products are genuinely decent. Bamboo toilet paper in particular has developed a loyal following for being soft without the old-growth forest baggage of traditional premium loo roll. It's not the cheapest paper on the shelf - it's not trying to be - but it compares reasonably well with premium supermarket own-labels and is considerably nicer than most recycled alternatives, which historically have had the texture of a council brochure.

The honest weakness is cost. Per-roll, Who Gives A Crap sits above Tesco Finest or Andrex at standard pricing. The subscription discount helps close that gap, but if your main concern is the weekly shop budget, you can find cheaper paper elsewhere. The company is also exclusively online and direct, which means no impulse purchase at a supermarket and no same-day top-up if you've miscounted your rolls.

The main competitors are Bumboo, Naked Sprout, and - at the premium end of standard retail - Andrex Supreme. Who Gives A Crap is probably the most recognisable brand in the ethical paper space in the UK, with wider product range and more consistent availability than most rivals. Its subscription infrastructure is also more polished than smaller competitors.

Subscriptions let you customise delivery frequency and pause or skip orders without penalty - useful for households whose consumption doesn't follow a neat schedule. First subscription orders are usually the most heavily discounted, which is worth bearing in mind if you've been considering trying it.

Delivery in the UK is free above a certain order threshold - typically met by most standard box sizes - and orders are dispatched reasonably quickly. There's no same-day or next-day option, but for a product you're ordering weeks ahead, that's rarely a problem. The cardboard box packaging is fully recyclable, which is consistent with the brand identity.

Who should shop here? Anyone who wants a decent product, cares about where their money goes, and is comfortable with a small price premium for both ethics and convenience. Anyone who just wants the cheapest toilet paper should head to the supermarket.

How to use a Who Gives A Crap discount code

Head to whogivesacrap.org and add your chosen products to the basket - either as a one-off purchase or as a subscription. Subscription orders tend to have more codes available, so decide before you start.
Proceed to checkout. You'll need to create an account or log in if you haven't already - this happens before the payment screen, not after.
On the checkout page, look for the discount or promo code field. It's usually labelled clearly and sits near the order summary. Don't assume it's applied automatically; type or paste your code in manually.
Hit the apply button and check the order summary updates. If the discount doesn't appear immediately, double-check that the code matches the correct order type - some codes are subscription-only, others apply only to one-off orders.
Complete payment as normal. If a code still isn't working after you've verified the type and spelling, try a different code from the list - with 6 active voucher codes and 27 live deals on the page, there's usually an alternative worth trying.

Who Gives A Crap shopping tips

Subscriptions unlock the best discounts. Several of the strongest codes - including first-order offers in the 20-27% range - are restricted to subscription orders. If you're buying for the first time, setting up a subscription and then pausing it after the first delivery is a legitimate approach, though check the terms before banking on it.
The first order is the best deal you'll get. First-purchase codes are disproportionately generous here. Discounts range from 10% to 27% across active offers, and the upper end is almost always a first-order promotion. Use your best code on a larger box rather than a small trial order to get maximum value.
Larger box sizes improve cost-per-roll significantly. Orders of 48 rolls or more often have dedicated discount codes - currently including a flat-cash offer - and the price per roll drops meaningfully versus smaller boxes even before a code is applied.
Refer-a-friend codes can be worth genuine money. The referral programme offers the referred friend a notable percentage off their first order, sometimes matching the best first-purchase codes. If someone you know already buys here, ask them to send a referral link rather than hunting for a generic code.
The 20% off bundle deal is a reliable fallback. If your specific code doesn't apply or has expired, the bundle discount - currently active - offers a consistent 20% reduction, which is the most common discount level across the 33 offers currently on the page.
Pause, don't cancel, subscriptions between codes. If you've spotted a better code but you're mid-subscription cycle, pausing rather than cancelling preserves your account history and avoids triggering any new-customer-only restrictions on future codes.
Keep an eye on seasonal promotions. Like most DTC brands, Who Gives A Crap runs promotional periods around key retail moments. These aren't always heavily advertised, so checking this page before you reorder costs nothing.

Who Gives A Crap promotions FAQs

Yes, and there are quite a few of them. The CodeHut page currently lists 33 offers in total, including 6 active voucher codes and 27 deals. Discounts range from 10% to 27% off, with 20% being the most commonly available level. The strongest codes are typically reserved for first-time subscription orders, but there are also flat-cash-off deals for larger box orders and bundle discounts that apply more broadly. It's worth checking back periodically as the mix of active codes changes.

Who Gives A Crap does not appear to run a dedicated NHS or healthcare worker discount programme. There's no verified NHS-specific code scheme listed on their site or widely reported by NHS discount aggregators. Your best option as an NHS worker is to use the standard first-order or subscription codes available on this page, which can reach up to 27% off and are open to anyone. If this changes, it would likely be announced on their website or social channels.

There is no dedicated student discount scheme — Who Gives A Crap isn't listed on the major student discount platforms. This isn't unusual for a DTC brand whose main promotional strategy centres on subscription acquisition codes rather than demographic-specific offers. Students can still access the first-order discount codes listed on this page, which are among the most generous offers available and don't require any eligibility verification.

Yes, free delivery is available in the UK, but it's conditional on meeting a minimum order value. In practice, most standard box sizes — particularly the larger 48-roll formats that the brand actively promotes — comfortably clear the threshold. Smaller or trial orders may fall below it, so it's worth checking at checkout. Delivery isn't instant; this is a planned-purchase brand rather than a same-day service, so factor in a few days if you're cutting it fine on supplies.

Add your items to the basket on whogivesacrap.org and proceed to checkout. You'll need to log in or create an account before reaching the payment screen. On the checkout page, find the discount code field near the order summary — it won't auto-apply, so paste your code in manually and click apply. Check that the total updates before completing payment. If the code doesn't work, confirm you've matched it to the right order type: some codes are subscription-only, others apply to one-off purchases.

The most common reason is an order-type mismatch — several codes are exclusively for subscription orders and won't apply to one-off purchases, or vice versa. Also check whether the code is a first-order offer; if you've bought from Who Gives A Crap before, those won't apply to your account. Codes can also expire without much notice. If you've ruled out those issues, try a different code from the page — with 33 current offers, there's usually an alternative. If nothing works, contact Who Gives A Crap's customer service directly.

No. Like most DTC retailers, Who Gives A Crap operates a one-code-per-order policy. You can't combine a percentage-off code with a flat-cash code, for instance. The practical workaround is to pick the code that delivers the best saving for your specific order size and type. On a large subscription order, a 27% first-order discount will almost always outperform a flat-cash code. On a large one-off bulk order, a fixed-amount code for 48-roll orders may come out ahead.

Yes, and it's one of the better first-order deals in the household essentials category. Current offers include discounts in the 20–27% range on first subscription orders, which is meaningfully generous. These codes are tied to new customer accounts, so they won't work if you've ordered before. To get maximum value, apply a first-order code to the largest box size you'd realistically use — the saving scales with order value, so a small trial box undersells the benefit.

For new customers, the answer is straightforward: now, using a first-order code, which is the most aggressive discount tier they offer. For existing customers, Who Gives A Crap runs periodic promotions around seasonal retail moments, though they're not always heavily trailed in advance. Checking this page before your next order is a low-effort way to catch those windows. There's no strong evidence of a single annual sale event comparable to, say, a Black Friday blowout — the promotional strategy leans more toward consistent subscription incentives.

The brand runs promotional offers throughout the year, but it's not primarily a sale-event-driven retailer. There are no widely reported mega-sale periods equivalent to a clothing retailer's end-of-season clearance. Deals are more likely to appear around Black Friday and similar calendar moments, though the discount depth tends to be in line with the standard promotional range — 15–27% — rather than dramatically deeper. The most reliable discounts are the structural first-order and subscription codes, which are available year-round.

Yes. Who Gives A Crap's subscription is explicitly designed to be flexible — you can pause, skip, or cancel through your account without needing to contact customer service. This is worth knowing if you stock up during a promotional period and don't need a delivery for a while. Pausing is generally preferable to cancelling if you plan to reorder later, as cancelling and restarting could affect your eligibility for codes restricted to active subscribers.

Who Gives A Crap publicly commits to donating 50% of profits to fund sanitation and clean water projects, primarily through partners working in the developing world. This is a genuine and well-documented commitment — it's baked into the company's founding model rather than an add-on. For transparency on exactly how those funds are allocated, the company publishes impact reports on their website. This is one of the more credible social impact claims in the ethical consumer goods space, for what it's worth.

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