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Expired Simply Be Codes
These have passed their expiry date but may still work at checkout.
Expired
Likely expired on: 8th Jun 2025
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Likely expired on: 29th May 2025
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 1st May
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 16th March
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Likely expired on: 20th June
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Likely expired on: 12th March
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Likely expired on: 12th March
Simply Be market overview
Simply Be operates in the UK plus-size womenswear segment - a category that has grown faster than the broader apparel market over the past decade as mainstream retailers belatedly expanded their size ranges. The segment remains moderately competitive rather than saturated: ASOS Curve, Yours Clothing, Evans (now online-only via ASOS), and River Island's extended sizes are the main rivals. Simply Be's parent, N Brown Group, is one of the few UK-listed businesses with plus-size fashion as its core rather than an afterthought, which gives it deeper buying expertise in this category than most generalist competitors.
Average order values in plus-size online fashion broadly track the wider womenswear market - typically £50-£100 per transaction at mid-market price points - though promotional activity compresses effective price significantly. Simply Be's promotional cadence is high, with percentage-off codes running almost continuously, which suggests a pricing architecture where the headline price is set with discounting assumed. Shoppers who buy at full price are in the minority; the promotional layer is effectively part of the product.
Customer acquisition leans heavily on paid search, affiliate channels (including voucher-code sites), and email to existing customers. Repeat purchase rates in fashion subscription-adjacent models like Perks tend to be higher than one-off buyers, which is the commercial logic behind free loyalty membership. The channel mix is predominantly direct-to-consumer online, with no physical retail presence - meaning all the usual online fashion dynamics apply: high return rates, strong mobile browsing, and sensitivity to delivery costs that can tip a marginal purchase either way.
About Simply Be
Simply Be is a UK online fashion and lifestyle retailer specialising in plus-size clothing, shoes, and accessories for women. The range skews toward contemporary womenswear - dresses, knitwear, denim, occasionwear - alongside a reasonable footwear offer and a home section that sits quietly in the background. If you're a size 12-32 and want something that actually fits and looks deliberate rather than apologetic, this is one of the more credible options in the UK market.
In practice, shopping here is straightforward. You browse by category or size, the product pages are clear enough, and checkout doesn't try to upsell you into oblivion. The site is part of the N Brown Group, so it shares infrastructure - and some DNA - with sibling brands Jacamo and JD Williams. That family connection means the backend is competent without being remarkable.
What's genuinely good: the size range is broader than most high-street competitors, the style isn't dumbed down, and the promotional cadence is relentless in a useful way. With 55 active voucher codes and 45 deals currently on CodeHut alone - discounts running from 10% right up to 75% off - there's almost always a reason not to pay full price. The most common offer lands at 25% off, which is a meaningful saving on a mid-range fashion order.
What's less great: delivery costs and thresholds can feel fiddly. Free standard delivery typically requires a minimum spend, and the exact terms shift with promotional periods, so it pays to read the small print before you assume. Returns, while available, have attracted mixed feedback over the years - not a dealbreaker, but worth knowing if you're buying multiple sizes to try.
The competition is worth a thought. ASOS Curve and Yours Clothing target a broadly similar shopper. ASOS has deeper inventory and faster logistics; Yours trades on value. Simply Be sits between them - better brand identity than Yours, more focused sizing than ASOS's curve edit, slightly less slick on the tech side than either. For occasionwear in larger sizes specifically, it holds its own.
The loyalty scheme is called Perks, and it's worth signing up for. Members get access to exclusive codes - the JLab Go earbuds freebie currently on the page being a reasonably good example of the kind of thing that comes through - and early access to sales. It's free to join, which removes the usual calculus about whether a paid subscription is worth it.
Delivery: standard delivery is the cheapest option, next-day is available and sometimes discounted or free via promotional codes. With 11 codes expiring within the next week on CodeHut, if free next-day delivery is a priority, now is a sensible time to look.
Honest verdict: Simply Be is the right shop if you're a UK woman who finds the high street's size offering either too narrow or too beige. If you're a standard-size shopper chasing the absolute lowest price, you'll likely find better deals elsewhere. But for its actual target audience, it's one of the more consistent performers in a segment that has historically underserved its customers.
How to use a Simply Be discount code
- Browse the current codes on this page and click the one you want - this copies the code to your clipboard and usually opens the Simply Be site in a new tab.
- Add your items to your bag on simplybe.co.uk as normal. Check that the items in your basket actually qualify - some codes exclude sale lines, specific categories, or require a minimum spend.
- Proceed to checkout. On the order summary page, look for the "Promo code" or "Discount code" field - it's typically on the right-hand side of the page, or below your bag summary on mobile.
- Paste the code into the field and hit "Apply". It won't auto-apply just by entering it; you do need to press the button. The discount should appear in your order total immediately.
- If the code doesn't apply, check whether you're logged in (some codes, particularly Perks member offers, require an account) and whether there's a minimum spend you haven't quite hit.
- Complete checkout as usual. If free delivery is part of the offer, confirm it's showing in the delivery section before you pay - don't assume it's been added silently.
Simply Be shopping tips
- Join Perks before you buy anything. It's free and unlocks member-only codes that don't appear in the general promotions. The difference between member and non-member pricing is often significant enough to be worth the two minutes of sign-up faff.
- Act on expiring codes promptly. With 11 codes set to expire within the next week, the current promotional window is unusually active. Codes at the higher end - 30% or more off - tend to be time-limited. Waiting often means dropping to a less generous offer.
- The 25% off code is effectively the baseline. It's the most common discount on the site, so if you see something higher, treat it as genuinely good. If you're only seeing 10-15% off, it might be worth holding out briefly.
- Check the sale section before applying a percentage-off code. Sale items are frequently excluded from promotional codes. But if the sale price is already 40% off and the code doesn't stack, the sale line may still be the better deal.
- Free next-day delivery codes come and go. There's currently one on the page. If speed matters to you and you were planning to order anyway, prioritise using it before it drops.
- Discounts go up to 75% on CodeHut right now. That top-end figure typically applies to clearance or heavily reduced lines rather than full-price stock, but it's worth filtering by highest discount if you're flexible on exactly what you buy.
- Returns: have a plan. Simply Be does offer returns, but the process and any associated costs are worth checking in your order confirmation. Buying two sizes speculatively is common for online fashion, but factor in whether return postage is free before you go wild.
- The home section is easy to overlook. Codes labelled "Fashion and Home" apply across both categories, so if you needed a cushion or throw anyway, it might be cheaper alongside a fashion order than buying it separately elsewhere.
Simply Be promotions FAQs
Saving at Simply Be
The best Simply Be discounts typically offer between 10% and 60% off. Check back regularly as new codes are added frequently.
Reviewed by
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
Last updated:
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