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Savile Row Company market overview
The UK men's formalwear and workwear shirt market is moderately competitive, dominated by a handful of direct-to-consumer specialists - Charles Tyrwhitt, Hawes and Curtis, TM Lewin - alongside department store own-labels and fast-fashion players at the lower end. Savile Row Company positions itself in the mid-premium tier, with shirts typically ranging from approximately £30 to £70 at full price, placing the average basket for a multi-shirt purchase somewhere in the £80-£150 range before discounts. Customer acquisition is weighted towards organic search and email retention, consistent with a category where purchase decisions are deliberate and repeat behaviour is high - professional shirt buyers tend to return to a brand that fits them rather than switching constantly. Market concentration is moderate: no single brand commands the category, and promotional intensity is significant, with all major players running near-continuous discount activity. Industry benchmarks suggest this segment sees above-average returns rates, driven by fit sensitivity, which incentivises brands to invest in detailed sizing guidance.
About Savile Row Company
The name does a lot of heavy lifting. Savile Row Company - savilerowco.com - trades on one of the most loaded postcodes in British tailoring without, to be clear, actually being a bespoke tailor on Savile Row. What it is, instead, is a direct-to-consumer shirts-and-suiting brand selling well-made, ready-to-wear menswear (and a growing women's range) at prices that sit well below the hand-stitched stuff a few streets away in London W1. Think fitted Oxford shirts, non-iron dress shirts, suits, chinos, and accessories - the staples of a professional wardrobe, sold online without the retail markup of a department store concession.
The product that earns the most repeat purchases is almost certainly the shirt. Savile Row Company puts serious effort into collar construction, fabric finish, and fit options - slim, regular, and tailored cuts across a good range of neck and sleeve measurements. For anyone who has spent years buying shirts from M&S or Charles Tyrwhitt and found them acceptable but not quite right, the fit range here is genuinely worth the extra attention. Non-iron finishes are well executed, which matters if you travel for work.
Where it falls short is breadth. This is not a full lifestyle retailer. The footwear, accessories, and casualwear lines exist but they are supporting cast, not the main event. If you want one brand for your entire wardrobe, you will likely end up somewhere else for half of it. The website navigation is functional rather than delightful, and the product photography, while competent, rarely helps you visualise how a shirt actually sits on a human body.
Competitors are plentiful and credible. Charles Tyrwhitt is the obvious comparison - similar price point, similar shirt-forward proposition, arguably more aggressive on multi-buy deals. TM Lewin has had a chequered few years post-administration but remains a name people search. Hawes and Curtis occupies a similar lane with a slightly stronger heritage narrative. Against all of them, Savile Row Company holds its own on fabric quality and fit precision, though it lacks the high-street footfall that keeps those brands front of mind.
There is no formal loyalty programme to speak of - no points, no tiers, no membership fee. The main route to repeat savings is the email list, which does carry promotional codes, and the sale section, which runs regularly and can be substantial. Right now there are 38 live offers on this page, spanning 7 active voucher codes and 31 deals, with discounts ranging from 5% all the way up to 86% off sale items. The 10% off code is the most reliably available and the most straightforward to apply.
Delivery is standard UK online retail territory. There is a free delivery threshold - worth checking the current terms on-site, as these things shift - and standard delivery takes a few working days. Express options exist for when you've left a shirt decision until Wednesday for a Friday event, as one does. Returns are accepted within a reasonable window, though as always with shirts, check the policy on worn items before you remove the collar stiffeners.
The honest verdict: this is a brand for someone who needs a well-fitted professional wardrobe and has been let down by the high street's limited size runs. It rewards people who buy shirts the same way they buy printer ink - recurring, deliberate, slightly joyless but important to get right. If you want occasion dressing, weekend wear, or a brand story to tell at dinner, shop elsewhere. If you want a drawer full of shirts that actually fit, pay attention to the sale and the multi-buy offers.
How to use a Savile Row Company discount code
- Find the code you want on this page - codes and deals are listed separately, so make sure you are copying an actual alphanumeric code and not clicking through to a deal that auto-applies.
- Head to savilerowco.com and add your items to the bag. Multi-buy offers sometimes require a minimum number of items, so check the terms before you get to checkout.
- Proceed to the checkout. After you have entered your delivery details, look for a field labelled something like "Promotional code" or "Discount code" - it is typically on the order summary screen rather than the very first basket page.
- Paste your code into the box. It will not auto-apply; you need to hit "Apply" or press return. The discount should reflect immediately in your order total. If nothing changes, the code has not registered - do not proceed assuming it will come off later.
- If the code is not working, double-check that your basket meets any minimum spend or minimum item requirement. Also check that the items in your basket are not already in the sale, as many codes exclude already-reduced products.
- Complete your order as normal. The discounted total on the confirmation screen is what you will be charged.
Savile Row Company shopping tips
- The sale section is worth bookmarking seriously. Discounts on this page have been seen as high as 86% off men's sale items and 67% off women's - these are clearance-level reductions, not the cosmetic 10% you find elsewhere. End-of-season periods, typically January and July, tend to produce the deepest cuts.
- Multi-buy shirt deals are the core value proposition. Offers structured around buying three shirts together tend to produce the best per-item price. If you are going to buy here at all, buying in threes usually makes more financial sense than buying one at a time.
- The 10% off code is the most consistently available discount. It is the baseline - there are currently seven active codes listed here and 10% off is the most common. Useful for a single purchase, but the multi-buy deals typically beat it on volume.
- Check whether codes apply to sale items before you build your basket. Most promotional codes at this kind of retailer explicitly exclude already-reduced stock. Mixing full-price and sale items in one basket can produce unexpected results at checkout.
- Fit options are more specific here than at most competitors. If you have historically ordered shirts online and returned them for fit reasons, take the time to measure before ordering. Neck and sleeve sizes are listed in detail - using them reduces the chance of a return and, more importantly, the mild despair of receiving a shirt that billows.
- Newsletter sign-up is worth it if you buy shirts regularly. The promotional emails carry codes, and for a category most people buy more than once a year, the occasional 10-20% off is not trivial. You can always unsubscribe after the first purchase cycle.
- Express delivery costs more and the base threshold for free standard delivery can change. Always check the current delivery terms before checkout, particularly if your basket is hovering around a threshold - adding a pair of socks to hit free delivery is a cliché for a reason.
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The best Savile Row Company discounts typically offer between 5% and 58% off. Check back regularly as new codes are added frequently.
Reviewed by
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
Last updated:
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