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Likely expired on: 20th June
About Lovedrobe
Lovedrobe is a UK-based womenswear brand that specialises in plus-size and curve clothing - sizes 10 through to 32, depending on the item. The range covers everything from occasion wear and partywear through to everyday basics, workwear, and footwear. It sits in a genuinely underserved part of the market, and that focus shows. The clothes are designed with curve-specific proportions rather than simply being scaled-up versions of standard cuts, which is a meaningful difference if you've ever tried on a size 18 that fits nowhere properly.
In practice, shopping here works like most mid-tier UK fashion sites. You browse by category or occasion, pick your size, and check out via a reasonably clean interface. Stock levels can be patchy on popular styles - sequin dresses and partywear in particular tend to disappear around autumn and the run-up to Christmas - so if something catches your eye, waiting is a mild risk.
The product quality sits comfortably in the mid-market. You're not buying heirloom pieces, but you're also not getting the one-wash-and-it's-done experience you might fear from some fast-fashion brands. Occasion pieces tend to photograph and wear well, which matters when most buyers are choosing something for a specific event.
On the weakness side: the returns process is functional but not frictionless. Return postage isn't always free, which is a real cost to factor in if you're ordering multiple sizes to find the best fit - something curve shoppers do more often, for obvious reasons. Customer service response times appear to fluctuate, based on general consumer sentiment in this category.
Lovedrobe competes with the likes of Simply Be, YOURS Clothing, and the curve ranges at ASOS and New Look. Against Simply Be, Lovedrobe tends to feel slightly more occasion-oriented and trend-led. Against ASOS Curve, it's more focused - fewer SKUs, but arguably a more coherent aesthetic. If your priority is sheer volume of choice, ASOS wins. If you want clothes that actually fit a size 18-24 body without looking like an afterthought, Lovedrobe makes a stronger argument.
There's no loyalty programme or subscription scheme to speak of - no points, no tiers, no membership perks. Discounts come via promotional codes and sale events rather than any systematic reward structure. That's neither unusual nor particularly generous; it just means the only way to get a better price is to time your purchase well or apply a code.
Delivery costs are broadly in line with mid-market UK fashion, with free standard delivery available above a spend threshold. Next-day and express options are available for a fee. International shipping is offered, though the site is clearly UK-first. Check the current delivery terms at checkout, as thresholds and costs do shift with promotions.
The honest verdict: Lovedrobe is worth your time if you're a UK woman in the size 12-32 range looking for occasion wear that's been thought about rather than merely tolerated. The 33 current offers on this page - including 2 active voucher codes and 31 deals, with discounts ranging from 10% to 20% off - mean there's usually a useful saving available. The 10% first-order code is the most consistently available discount and is a reasonable starting point if you've never bought here before. If you wear standard UK sizes 8-12 and have no reason to shop plus-size specifically, there are more obvious destinations.
How to use a Lovedrobe discount code
- Pick your items and add them to your basket. Don't go straight to checkout - make sure everything is in the bag first, as some codes are order-total dependent and you want the full value in place before the code is applied.
- Head to the basket or checkout page. Look for a field labelled something like "Discount Code" or "Promo Code" - it's usually visible on the order summary panel, either on the basket page itself or at the first step of checkout.
- Type or paste your code exactly as shown. These are case-sensitive more often than you'd expect, and a stray space at the end (common when copying from a phone) will cause it to fail silently.
- Hit "Apply" - it won't apply automatically. You need to confirm it. The discount should appear immediately as a line in your order summary before you proceed to payment.
- If the code doesn't work, check whether it has a minimum spend requirement, whether it's restricted to certain categories (sale items are often excluded), or whether you're logged in - some codes only activate against a registered account, particularly first-order codes.
- Complete your purchase. The final amount shown at payment should already reflect the discount. If it doesn't, stop and recheck before confirming - getting a refund on a missed discount is slower than catching it at checkout.
Lovedrobe shopping tips
- Use the first-order 10% code if it's your first purchase. It's the most reliably available discount on the site and applies broadly. If you're on the fence about ordering, this is a reasonable nudge - 10% off occasion wear at these price points is a worthwhile saving rather than a token gesture.
- Partywear and sequin dresses are genuinely seasonal. The sequin and occasion ranges deplete fast in the October-to-December window. If you're buying for a Christmas party or New Year event, September is a smarter time to shop than November. The selection is better and the full-price options are still available.
- Check the sale section before anything else. With 31 active deals currently listed alongside the voucher codes, the sale and markdown section often contains specific product reductions that outperform a percentage-off code. A £75 reduction on a specific item beats 10% on a basket of smaller purchases.
- Factor in return postage when buying multiple sizes. If you're unsure between a 16 and an 18, ordering both is sensible, but non-free returns mean that second size costs you money. Check the current returns policy before ordering speculatively - the cost can quietly erode the saving you made with a code.
- Newsletter sign-up is worth doing before a planned purchase. Lovedrobe does send promotional codes to new email subscribers, and the first-order discount is often delivered this way. If you're planning to buy anyway, signing up first and waiting for the welcome email is a low-effort saving.
- The 20% off codes are more sporadically available than the 10% ones. The most common discount here is 10%, so if you see a 20% code listed, treat it as the better opportunity and use it on a larger basket rather than a single item.
- Mid-season sales follow the usual retail calendar. January clearance and summer sale events are the deepest discount moments. If your need isn't urgent, the post-Christmas period in particular tends to produce the strongest reductions on occasion wear from the previous season.
- Check size guides per item, not per brand. Lovedrobe's sizing, like most curve brands, isn't always consistent across categories. A size 18 in jersey differs from a size 18 in tailored fabric. The individual product size guides are more reliable than assuming the fit matches something you've already bought.
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The best Lovedrobe discounts can deliver genuine savings at the checkout. Check back regularly as new codes are added frequently.
Reviewed by
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
Last updated:
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