First Choice Discount Code

About First Choice

First Choice is a UK package holiday specialist, part of TUI Group - one of the largest travel companies in the world. That corporate parentage matters in practice: it means First Choice holidays are ATOL-protected, and that the logistics behind your trip (flights, transfers, accommodation) are typically handled by a vertically integrated machine rather than a patchwork of third parties. Whether that's a comfort or a concern depends on how much you like knowing everything is tied to one provider.

What First Choice actually sells is fairly straightforward: all-inclusive holidays, primarily to sun destinations - the Mediterranean, the Canaries, Egypt, Mexico, and similar. The focus on all-inclusive is a genuine USP rather than a marketing line. If you want a fortnight in Lanzarote where your drinks, meals, and most entertainment are already paid for, this is a logical first stop. It strips out the mental overhead of budgeting abroad, which for families in particular is not nothing.

Booking works as you'd expect from any modern package operator. You search by destination, departure airport, duration, and number of passengers. Flight and hotel are bundled. The checkout process is reasonably well-designed, and First Choice Flex - their flexible cancellation option - is a genuinely useful feature, allowing cancellations up to 48 hours before departure. That kind of near-term flexibility is rare in package travel and worth factoring into your decision, especially if your plans are uncertain.

Free kids' places on selected holidays are a recurring offer that can meaningfully reduce the cost of a family trip. It's not a blanket policy - it applies to selected hotels and dates - but it's worth filtering for specifically rather than ignoring it as marketing noise.

On the downside, First Choice's range skews heavily towards all-inclusive beach holidays. If you want city breaks, adventure travel, or anything particularly off-piste, you'll exhaust the catalogue quickly. Competitors like On the Beach or loveholidays offer more flexibility in mixing and matching hotels and flights independently, sometimes at lower prices, though without the same ATOL bundled simplicity. TUI's own brand overlaps considerably with First Choice, which can make it confusing to know where to shop first - the honest answer is to check both.

There's no meaningful loyalty programme to speak of. TUI has a My TUI account system, and First Choice sits within that ecosystem, but there's no points currency or tiered status scheme that rewards repeat bookers with genuine value. If loyalty programmes are a factor in your travel spending, this isn't the brand that will reward you for it.

The honest verdict: First Choice suits families and couples who want a low-hassle, all-inclusive break at a mid-range price, packaged with ATOL protection and some cancellation flexibility. If you're a seasoned independent traveller or price-sensitive enough to spend three hours building your own itinerary on Skyscanner, you'll likely find better value elsewhere. But for the specific job of "book a safe, simple, sunny fortnight," it does that job competently.

How to use a First Choice discount code

1. Find a code on this page - bear in mind that First Choice currently has 1 active voucher code alongside 10 deals, and 3 of those are expiring within the next week, so don't leave it too long.
2. Head to firstchoice.co.uk and search for your holiday as normal - destination, dates, passengers. Complete your selection until you reach the booking summary or checkout screen.
3. Look for a promo code or discount code box on the payment or booking details page. It's not always prominent; on some browsers it appears as a collapsible link rather than an obvious field, so scan the whole page before assuming it isn't there.
4. Type or paste your code exactly as shown - First Choice codes are case-sensitive and spaces matter. Hit Apply separately; the discount won't activate until you do.
5. Confirm the total has updated before entering any payment details. If the price hasn't changed, the code hasn't worked - don't assume it's been applied silently in the background.
6. If a code fails, check the terms: many First Choice codes apply only to specific destinations, minimum spend thresholds, or departure windows. A code for Greece getaways won't apply to a Tenerife booking, even if the price is similar.

First Choice shopping tips

• Check for the student discount specifically. First Choice runs a dedicated student discount - currently around £50 off - which requires verification through a student ID scheme. If you qualify, this stacks well against an already-reduced last-minute deal and is easy to overlook if you're skimming the offers page.
• Last-minute deals are genuinely competitive here. Package operators discount heavily to fill unsold seats and rooms in the weeks before departure. The current last-minute offer suggests savings well into three figures. If your schedule allows flexibility, this is one of the most reliable ways to reduce the cost of an all-inclusive trip.
• Free kids' places change the maths significantly for families. On selected hotels and dates, one or more children travel free. Run the same search with and without the filter to see whether the qualifying hotels suit you - sometimes the saving outweighs a slight compromise on the resort.
• First Choice Flex is worth paying for if you're booking far ahead. The ability to cancel up to 48 hours before departure removes a lot of the risk of booking early. Weigh the cost of Flex against the price difference between early and late booking rather than ignoring it on principle.
• Three codes are expiring within the next week. If something on the current list looks relevant to your trip, it's more time-sensitive than usual. The discounts are broadly around 10% off, which on a family holiday can represent a meaningful sum.
• Airport parking discounts are easy to miss. The Maple Parking partnership code applies to airport parking rather than the holiday itself. If you're driving to the airport, this is a small but straightforward saving that takes thirty seconds to redeem and most people forget to look for.
• Low deposit deals reduce upfront commitment. First Choice periodically runs reduced deposit offers on selected holidays. If cashflow is a consideration, booking with a lower deposit and paying the balance later is a legitimate way to spread the cost - just check the balance payment deadline.