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Likely expired on: 20th June
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Likely expired on: 27th Nov 2025
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Likely expired on: 20th June
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Likely expired on: 26th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 20th June
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Likely expired on: 27th Nov 2025
Expired
Likely expired on: 20th June
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Likely expired on: 26th June
Expired
Likely expired on: 26th June
Expired
Likely expired on: 27th Nov 2025
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Likely expired on: 31st March
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Likely expired on: 20th June
Cricut market overview
Cricut occupies the dominant brand position in the consumer cutting-machine segment in the UK - a market that sits somewhere between arts-and-crafts hardware and personalisation tech. Its nearest competitor, Silhouette, holds a loyal minority share, particularly among users who prioritise offline software. The broader crafting hardware market includes Brother's ScanNCut, but head-to-head machine comparisons consistently place Cricut ahead on community support and software polish. Average order values for machine purchases run high relative to most hobby retail - entry-level machines sit in the £150-£200 range, with the Maker series considerably above that - meaning even modest percentage discounts translate to material savings in absolute terms.
The category exhibits strong repeat-purchase behaviour driven by consumables. Once a customer owns a Cricut machine, the switching cost of moving to a competitor is high: mats, blades, and materials are largely proprietary, and the Design Space workflow creates habitual use. This makes the initial machine sale the critical acquisition moment, which explains the promotional energy around bundles and machine discounts. Cricut's pricing architecture tends toward periodic deep promotions at key retail moments - Black Friday, January sales, back-to-school - rather than constant discounting, which is typical for a brand with strong hardware margins and an installed base to protect.
Channel mix is broadly split between the official DTC site and third-party retail. The DTC site is necessary for the full accessories and materials range; third-party retail drives machine volume through wider distribution and promotional visibility. The Cricut Access subscription layer adds a recurring revenue dimension that sits alongside the hardware-and-consumables model, and its uptake likely correlates strongly with machine engagement rates - users who craft regularly are the ones most likely to convert and retain on subscription.
About Cricut
Cricut makes cutting machines - smart, computer-controlled plotters that cut vinyl, paper, card, fabric and more into whatever shape you've designed on-screen. The pitch is simple: professional-looking custom craft, without a professional's skillset. Whether that's personalised tumblers, iron-on T-shirt graphics, intricate paper decorations or vinyl wall lettering, the machine does the fiddly bit. You design (or more likely, download a design), load your material, press cut, and the machine handles it.
In practice, buying from cricut.com means choosing between machines at quite different price points, then building out a setup with materials, tools, and accessories. The machines themselves - the Cricut Joy, Explore, and Maker lines - are the headline purchase, but the real ongoing spend is consumables: vinyl rolls, iron-on sheets, card, blades, mats. This is a classic razor-and-blades model. The machine gets you in; the materials keep you spending.
What's genuinely good here is the breadth of the ecosystem. Cricut's own software, Design Space, is free and browser-based, with a large library of ready-made designs (some free, many paid). The integration between software, machine, and materials is tight enough that a complete beginner can get a usable result on their first attempt. That matters in a category where frustration often kills momentum.
The weaknesses are real, though. Design Space requires a constant internet connection, which irritates people who'd rather work offline. The subscription tier - Cricut Access - is worth examining carefully. It unlocks a large chunk of the design library and offers discounts on licensed images, but whether it pays for itself depends entirely on how often you use it and what you're making. Casual crafters can probably manage without it; prolific ones will likely find it worthwhile.
On delivery, Cricut ships directly from its own website in the UK. Free standard delivery kicks in above a certain order threshold - worth checking the current terms before adding filler items to qualify. Machines are also sold through third-party retailers including Amazon, Hobbycraft, and Currys, which can sometimes undercut cricut.com on price or offer faster Prime delivery.
The main competition comes from Silhouette, whose Cameo range targets a similar audience and is generally considered a credible alternative - particularly for users who want more offline software flexibility. Brother's ScanNCut adds a scanner, which appeals to a slightly different use case. Neither has Cricut's brand recognition or community size in the UK, which counts for something when you're learning a new skill and relying on YouTube tutorials and Reddit threads.
The honest verdict: Cricut is the right choice if you want the most supported, community-backed entry into cutting machines. You'll pay a slight ecosystem premium for that convenience. If you're already technically confident and want more software control, Silhouette is worth a look. If you're buying purely on price and won't engage with the ecosystem, buy wherever is cheapest on the day - Hobbycraft and Amazon both stock the hardware.
How to use a Cricut discount code
- Copy the discount code from this page - keep the tab open, you'll want to refer back to it.
- Go to cricut.com and add the items you want to your basket. Some offers apply automatically at checkout; others need a manual code entry, so don't assume it's applied until you've checked.
- Proceed to checkout. After entering your delivery details, look for the promo code or discount code field - it usually sits just below the order summary on the right-hand side.
- Paste the code into the field exactly as copied, then click Apply. The discount should appear as a line item in your order summary immediately. If it doesn't, check whether the code requires a minimum spend or applies only to specific product categories.
- If the code isn't working, check the expiry date - two of the currently listed codes are due to expire within the next week, so timing matters. Also confirm the items in your basket are eligible; machine-specific codes won't apply to accessories-only orders.
- Complete your purchase. If you're logged into a Cricut account, the discount history is saved, which is handy for returns.
Cricut shopping tips
- Check the bundle deals before buying a machine alone. Cricut frequently packages machines with mats, tools, and materials at a better effective price than buying separately. The saving isn't always dramatic, but starter bundles often include consumables you'd be buying anyway.
- Cricut Access is worth a free trial, not necessarily a commitment. The subscription unlocks a large design library and small discounts on purchases. Run the numbers on how much you'd actually use it before auto-renewing. Casual users often find the free design library sufficient.
- Major sales events are worth timing purchases around. Cricut participates in Black Friday and seasonal sales where discounts on machines can be meaningful - historically among the steeper reductions of the year. If you're not in a hurry, waiting for a sale event can be the single best saving you make.
- With 9 active codes and 75 live deals on this page, discounts range from 10% to 75% off. The most common discount sits at around 30%, and two codes expire within the next seven days - so if you're browsing, don't leave it long.
- Third-party retailers sometimes beat the official site on machine prices. Amazon, Hobbycraft, and Currys all stock Cricut hardware, and their own promotions occasionally make them cheaper than cricut.com. The official site has the widest range of materials and accessories, but for the machine itself, compare prices before committing.
- Mats need replacing more often than people expect. The cutting mats lose tackiness with use. Buying a multi-pack when there's a site-wide discount active is more economical than buying singles at full price repeatedly.
- Design Space is free to use for your own uploaded designs. If you're handy with any vector software (Illustrator, Inkscape, even Canva), you can upload SVG files and cut them without paying for designs through the platform. This meaningfully reduces the ongoing cost of using a Cricut.
Cricut promotions FAQs
Saving at Cricut
The best Cricut discounts typically offer between 10% and 75% off. Check back regularly as new codes are added frequently.
Reviewed by
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
Last updated:
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