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Expired Crafter's Companion Codes
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Likely expired on: 16th March
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Likely expired on: 20th June
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Likely expired on: 30th April
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Likely expired on: 20th June
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Likely expired on: 20th March
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Likely expired on: 15th June
Crafter's Companion market overview
The UK craft supplies market is moderately fragmented, with Hobbycraft occupying the dominant physical retail position and a cluster of specialist online players competing for the more engaged hobbyist segment. Crafter's Companion sits firmly in the latter group - a mid-size specialist with a strong own-brand identity and meaningful television heritage. Its main online competitors include Craftwork Cards, Clarity Stamps, and international platforms like Simon Says Stamp, though the latter's appeal is limited by shipping costs and currency risk. On the machine side, it competes with Cricut and Silhouette, brands with significantly larger US marketing budgets but less presence in the traditional paper-crafting community that Crafter's Companion has cultivated.
Pricing architecture across the category is broadly tiered: consumables (card, ink, adhesives) are low-ticket and high-frequency; machines and tools are considered purchases in the £80-£300 range for most mid-market options. This creates a naturally recurring customer base - someone who buys a Gemini machine will return for dies, embossing folders, and card stock for years. Promotional cadence in the sector is aggressive, with Black Friday, post-Christmas, and spring clearance events driving significant volume. Crafter's Companion participates in all of these, and its outlet pricing - currently up to 80% off - suggests it uses clearance sales actively to manage inventory.
Customer acquisition leans heavily on the Create and Craft television channel and YouTube, where the crafting community is disproportionately active compared to other hobby verticals. Organic search and affiliate voucher traffic (the channel you're in right now) handles a meaningful share of new visitors. Repeat purchase rates in specialist craft retail tend to be high relative to general retail - hobby communities are sticky, and brand loyalty built through technique tutorials and live demonstrations is durable. That combination of considered initial purchases and habitual consumable replenishment makes the unit economics reasonably attractive for a specialist retailer of this type.
About Crafter's Companion
Crafter's Companion is a UK-based craft brand with a loyal, enthusiastic following - the kind of company that built its reputation through television shopping channels before most retailers had figured out what a social media strategy was. Today it sells a broad range of paper crafting, stamping, embossing, die-cutting, and mixed-media supplies, along with its own line of machines, tools, and accessories. Its signature Gemini die-cutting and embossing machine is probably its most recognisable product, but the catalogue stretches well beyond that into everything from alcohol inks to storage solutions.
Shopping on the site is fairly straightforward. Products are organised by category, brand, and technique, which helps if you know what you're after. If you don't, the sheer volume of options can be a little overwhelming - this is a catalogue built for people who already know what GSM cardstock they prefer. New crafters will find it fine, but the site isn't especially curated for beginners. The outlet section is worth bookmarking regardless of your experience level; it's where discontinued and end-of-line stock lands, often at steep reductions.
The honest strengths here are range and own-brand quality. Crafter's Companion designs a lot of its own products rather than purely reselling third-party stock, which gives it a distinctiveness that competitors like Hobbycraft - broader, more generic - can't quite match for dedicated paper crafters. That said, Hobbycraft wins on physical accessibility if you want to browse in person. For online-first craft shopping, Crafter's Companion is genuinely competitive, and its Design Suite software (bundled with some machine purchases) adds meaningful value for digital cutting enthusiasts.
Where it falls short is occasionally in stock depth and website speed during busy sale periods. The TV show connection - the brand appears regularly on Create and Craft - means certain product launches sell fast, which can frustrate anyone who isn't watching live. Returns are accepted within 30 days on most items, which is standard; just check the terms on personalised or downloadable items before buying.
Delivery is worth understanding upfront. Standard delivery runs to a few days and costs are typical for the category; there's usually a free delivery threshold, though that threshold and any promotional free shipping offers change regularly, so check the site at checkout rather than assuming. Express options are available at additional cost if you need something for a project deadline - and crafters absolutely do have project deadlines.
Who should shop here? Anyone serious about paper crafting, stamping, or die-cutting who wants own-brand machines and a wide consumables range under one roof. Casual crafters who need a single sheet of card or a basic pair of scissors are probably better served by their local high street. But if you know what a Spellbinders die is and you've got strong opinions about adhesives, this is one of the better UK destinations online.
How to use a Crafter's Companion discount code
- Find a code from the list on this page - note whether it's a percentage off, a specific category deal, or an outlet offer, since many codes are product-specific.
- Head to crafterscompanion.co.uk and add your items to the basket. If the code is category-restricted, make sure the relevant products are included before you try to apply it.
- Proceed to checkout. The promo code field appears on the basket or order summary page - look for a text box labelled something like "discount code" or "promo code". It doesn't always auto-apply, so don't assume.
- Type or paste the code exactly as listed - capitalisation can matter, and trailing spaces will cause it to fail. Hit "Apply" separately; the discount should update immediately in your order total.
- If it doesn't work, double-check that your basket contents meet any minimum spend or category conditions. Some codes exclude outlet or already-reduced items, which is standard practice and easy to miss.
- Complete your order as normal. Take a quick screenshot of the order confirmation showing the discount applied - useful if anything looks wrong on delivery.
Crafter's Companion shopping tips
- Prioritise the outlet section. With discounts reaching 75-80% off in the outlet, this is where the real value sits. Items are genuinely reduced - not artificially inflated first - and stock turns over regularly, so it rewards repeat visits rather than a single browse.
- Watch the Create and Craft show schedule. Products featured on air often come with exclusive bundles or show pricing that isn't replicated on the main site. If you're a regular buyer, knowing what's being featured in advance saves you paying full price the week after.
- Check whether a code applies before building your basket. With 36 live offers currently on this page - ranging from 10% to 80% off - the conditions vary significantly. A code for Sara Takeover Show stock won't help if you're buying storage boxes.
- The most common discount is 10% off, which is useful on larger orders - machines and bundles can run to three figures, so even a standard percentage code pays for your patience in finding it.
- Bundle purchases where you can. Starter kits and machine-plus-accessories bundles usually offer better value per item than buying components separately. This is especially true for Gemini machine packages.
- Sign up to the Crafter's Companion newsletter. The brand does send promotional codes to subscribers, including occasional first-order offers and pre-sale access. It's not daily noise - the frequency is manageable.
- Factor in delivery costs on smaller orders. If your basket is just below the free delivery threshold, adding a lower-cost consumable (ink pads, card packs) to tip you over often costs less than paying for shipping separately.
- Outlet codes and standard codes rarely stack. If you're shopping across both sections, check whether a single code covers both or whether you'd be better off placing two separate orders - unlikely to be worth it on small amounts, but relevant on larger hauls.
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Reviewed by
Jon Pope ChMC, CodeHut Editor · Last checked 1 week ago
Last updated:
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