Apricot Clothing Discount Codes

About Apricot Clothing

Apricot is a British women's fashion brand sitting comfortably in the mid-market - the kind of label that stocks floral midi dresses, tailored blazers, knitwear and occasionwear without charging you premium-brand prices for the privilege. It operates primarily online through apricotonline.co.uk, though its pieces also turn up in a handful of third-party retailers. The range is broad enough to cover everything from office basics to wedding-guest outfits, which is either a strength or a dilution depending on what you're after.

The buying experience is straightforward. The site is well-organised by category and occasion, product pages carry decent photography, and sizing information is reasonably thorough. New lines drop regularly, and the sale section gets genuine clearance stock rather than being stocked with inflated-then-discounted filler. That matters.

Where Apricot does well is value relative to finish. The fabrics aren't luxury, but the cut and detailing tend to punch above what you'd expect at the price point. Occasionwear in particular - lace, embroidered and printed dresses - gets consistently positive attention. It's also worth knowing that the current offer landscape is genuinely useful: there are 41 listed promotions on this page at present, with 7 active voucher codes and 34 deals, discounts running from 10% to as high as 80% off in the outlet, and 15% off being the most commonly available code type. That's a decent pool to work with.

The weaknesses are real, though. Delivery costs can be a friction point if you're ordering below the free-shipping threshold, and returns, while available, aren't free - you cover the postage back, which stings if something simply doesn't fit. The size range, historically, has leaned towards standard UK sizing without substantial plus-size coverage, which limits its appeal. Customer service response times have drawn occasional grumbling in public forums, though this is hardly unique to Apricot in the mid-market.

The competitive set includes Joanna Hope, Chi Chi London, Little Mistress, and at the slightly pricier end, Phase Eight and Joules. Against the budget end of that field, Apricot holds its own on design. Against Phase Eight, it wins on price but concedes on fabric quality and brand prestige. If you're shopping for a specific event outfit rather than building a wardrobe staple, Apricot often delivers more interesting options per pound than the high street equivalents.

There's no loyalty points scheme worth shouting about, and no subscription tier. The main recurring benefit is the newsletter, which does circulate genuine discount codes to subscribers - 15% off for new sign-ups being the standard hook. That's about the extent of the structured loyalty offering.

On delivery: standard UK delivery carries a charge below the free threshold; orders over a certain value qualify for free standard shipping. Next-day delivery is available but costs extra - and is occasionally included in promotional codes, so check this page before paying for it. Returns are handled by post at the customer's expense, which is the industry norm at this price point but worth knowing in advance if you're ordering multiple sizes.

The honest verdict: Apricot is worth your time if you want event-ready womenswear at high-street prices, especially when a voucher code is active. It's less compelling as a daily-wear wardrobe destination. If you're returning regularly or order large volumes, the return postage cost adds up. But with 15% codes circulating consistently and outlet discounts running to 80%, shopping with a code active is almost always possible here.

How to use a Apricot Clothing discount code

1. Find your code on this page - check the expiry dates carefully. Five of the current codes are expiring within the next week, so grab one before it disappears.
2. Copy the code exactly - including any capitals or hyphens. Even a single character wrong will cause it to fail silently, which wastes time.
3. Shop as normal at apricotonline.co.uk and add your items to the basket.
4. Proceed to checkout - the promo code box appears on the basket or checkout page, usually labelled something like "discount code" or "promo code". It doesn't auto-apply; you have to paste it in manually and hit the apply button.
5. Check the order total updates before you enter payment details. If the discount hasn't appeared in the summary, the code hasn't applied - try re-entering it or try an alternative code from the list.
6. Complete your order. The discount should be reflected in your confirmation email. If it isn't, contact customer service with a screenshot of the code before despatch.

Apricot Clothing shopping tips

• The outlet section is where the real reductions are. Discounts there regularly reach 67-80% off, which is a different league from the standard 10-15% off codes. If you're not in a hurry for a specific piece, check the outlet first - stock rotates as the season clears.
• Five codes expire within the week, so timing matters. Don't bookmark this page and come back in a fortnight expecting the same selection. If something looks useful, use it now. The 41 listed promotions won't all still be valid next week.
• First-order codes are the strongest entry point. A 15% discount on your first order is consistently available, and at Apricot's price point that's a meaningful saving - particularly on occasionwear, where individual pieces can run into the tens of pounds.
• Stack the delivery deal with a discount code if you can. Free P&P codes do circulate here independently of percentage-off codes. Check whether both apply to your order type - sometimes they do, and it changes the maths on smaller orders significantly.
• Sign up to the newsletter before you buy anything. Apricot uses the welcome email as a genuine discount mechanism, not just a spam funnel. You can unsubscribe after the first purchase if you'd rather not receive ongoing emails.
• Mid-season and end-of-season are the best periods for value. Like most UK fashion retailers, Apricot runs deeper discounts in the post-Christmas period and in late summer. If your purchase isn't urgent, those windows offer better-than-voucher reductions on full-range items.
• Factor in return postage before ordering multiple sizes. Returns aren't free, so the "order two and return one" strategy that works on Amazon costs you here. If you're unsure about sizing, use the on-site size guide properly before ordering rather than treating returns as a free try-on service.
• Occasionwear sells through quickly. Popular prints and event dresses - particularly in standard sizes - tend to go out of stock before they hit the outlet. If you've seen something you like, a 15% code now beats waiting for a sale that may not arrive before your size disappears.