Apex Hotels Discount Codes

About Apex Hotels

Apex Hotels is an independent British hotel group with properties concentrated in Scotland - Edinburgh, Glasgow, Dundee and Aberdeen - plus a handful in London and Bath. That Scottish focus is genuinely distinctive in a market dominated by international chains, and it gives Apex a coherent identity: modern city-centre hotels aimed at both business and leisure guests who want something a step above a Premier Inn without paying Marriott prices.

Booking works exactly as you'd expect. You go to apexhotels.co.uk, search by destination and date, and book direct. Apex actively encourages this over third-party sites like Booking.com or Hotels.com, and the incentive is real: their best-rate guarantee means booking direct should match or beat any listed price elsewhere. If you find it cheaper on an OTA, they'll match it - which at least gives you a reason to stay loyal to their site rather than opening six tabs.

The rooms are reliable without being exceptional. You get comfortable beds, decent bathrooms, and the kind of contemporary décor that photographs well on Instagram and feels inoffensive in person. The London hotels - particularly the one near Temple - are solid choices for business travellers who need to be near the City or the Strand. The Edinburgh properties, especially during the Festival, are popular enough that early booking is less optional than mandatory.

The membership programme, Apex Moments, is worth a mention. It offers tiered benefits including preferential rates, and several of the current 27 deals on this page are tied to it - the Special Members discounts, which sit around 15-20% off. If you stay with Apex more than a couple of times a year, registering costs nothing and the discounts compound. The most common saving across live codes right now is 20% off, which on a £150 city-centre room is a meaningful £30, not a token gesture.

There's a genuine early-booking deal structure too. Book 28 days in advance and you can access discounted rates - the kind of thing chains have done for years, but Apex's version is reasonably generous. The four-nights-get-one-free offer is worth checking if you're planning a longer stay, particularly in Edinburgh or London where nightly rates aren't trivial.

Weaknesses? The portfolio is geographically limited. If you want a countryside retreat, a seaside hotel, or anything outside a Scottish or southern English city, Apex simply isn't an option. You won't find 200 properties to choose from. For frequent travellers who split time between multiple UK cities, the concentration in Scotland means loyalty points don't accumulate as naturally as they would with a larger chain.

Apex sits in a competitive middle ground between budget chains (Premier Inn, Travelodge) and premium-end boutique or international brands. Against competitors like Hotel Indigo or Dakota Hotels, Apex is typically better value without feeling noticeably inferior. Against Marriott or IHG properties, it lacks the global loyalty ecosystem - but if you're staying in Edinburgh anyway, that probably doesn't matter.

The honest verdict: Apex makes most sense for people visiting Scottish cities, anyone booking far enough ahead to use advance-purchase rates, and members who stay regularly enough to extract value from the tiered programme. If you're after a single London night and have no particular loyalty, the rate difference versus competitors may not justify seeking out a code. But with 4 active voucher codes and 23 deals currently live - discounts running between 15% and 20% off - it's at least worth a thirty-second check before you book.

How to use a Apex Hotels discount code

1. Head to apexhotels.co.uk and search for your destination, check-in date, and number of nights as normal. Don't enter the code yet - find your room first.
2. Select your room and rate. Be aware that some discounted rates (advance purchase, member rates) may not stack with a promo code, so check the rate conditions before proceeding.
3. On the booking summary or checkout page, look for a field labelled Promo Code or Discount Code. It's usually visible before you enter payment details - don't scroll past it assuming it appears later.
4. Paste your code in exactly as listed - Apex codes can be case-sensitive, and trailing spaces copied from a browser will cause a failure. Hit Apply and confirm the total updates before continuing.
5. If the code doesn't apply, check whether the offer requires membership login. Several current deals are member-only rates, meaning you need to be signed in to your Apex Moments account for the discount to activate.
6. Complete your booking and save the confirmation email. If a rate looks wrong post-booking, contact Apex directly - their customer service team can usually resolve straightforward discrepancies.

Apex Hotels shopping tips

• Join Apex Moments before you book anything. It's free and several of the better current discounts - including the 20% Special Members rates - are only visible or valid when you're logged in. Takes two minutes; worth it if you're booking even a single stay.
• The 28-day advance code is one of the more reliable savings on this page. City-centre hotel rates, particularly in Edinburgh, climb as dates approach. If your plans are fixed, booking a month out and applying the advance-purchase code is a straightforward win.
• Check the Scotland-specific deals separately from the UK-wide ones. Several codes are geographically restricted - an offer labelled for UK stays may apply to London but not Edinburgh, or vice versa. Read the small print on the deal before assuming it covers your destination.
• The four-nights-get-one-free offer rewards longer stays disproportionately. On a £140-a-night room in Edinburgh, that's effectively £28 off per night across the stay - meaningfully better than a flat percentage discount. If your trip allows flexibility on length, it's worth running the numbers.
• Gift vouchers have their own discount codes on this page. If you're buying for someone else, a £10 off deal on gift cards is straightforward to use and makes a genuinely useful present for anyone planning a Scottish city break.
• Avoid booking through OTAs if you have a code. Promo codes only work on the direct website, and third-party platforms often add their own service markups. Direct booking with a discount code almost always produces the better final price.
• The Stay, Dine & Unwind packages combine room and dining credits. If you'd be eating at the hotel anyway, these bundles are worth comparing against booking room and dinner separately - the combined discount can outperform a straight room-only code.